RepliFast vs MARA
Two AI-only review reply tools, two different audiences. RepliFast is for any local business on Google. MARA is for hotels with multi-platform reviews.
Free plan available, no credit card required
Last updated June 2026
Competitor pricing as of April 2026, sourced from mara-solutions.com. Verify current pricing on their site.
Feature-by-Feature Comparison
Where each tool wins, and where the other one is a better fit.
| Feature | RepliFast | MARA |
|---|---|---|
| Starting price | From $12/mo billed annually ($15 monthly) RepliFast is roughly 5x cheaper for a single business | From €60/property/mo (~$65) annual, €75 (~$81) monthly |
| Pricing model | Flat plan, +$12/mo per extra location (Pro) Multi-location stays affordable | Per property, scales linearly |
| Free plan | Yes, free forever Try without a deadline | Free trial only |
| Annual contract | Not required Month-to-month flexibility | Discount only on annual billing |
| Currency | USD | EUR |
| Best fit | Restaurants, salons, contractors, clinics, hotels, any local business | Hotels and hospitality (B&Bs, hostels, resorts) |
| Google Business Profile | Native focus | Supported |
| Booking.com & TripAdvisor | Not supported | Supported MARA is the choice for OTA review aggregation |
| PMS integration (MEWS, etc.) | Not included | MEWS integration available Hotel-specific tooling |
| Brand voice training | Sliders, custom rules, and learns from your existing reply history | Trained on your existing reply history |
| Auto-approve rules | Yes, by star rating | Yes, configurable rules |
| Multi-language replies | Yes | Yes |
| Setup time | ~2 minutes | ~3 minutes (per their site) |
| Reply quota | Unlimited on paid plans No usage anxiety | 200 to 500 answers per property included; €0.30-0.35 each over |
Which One Is Right for You?
Choose RepliFast If...
- Your reviews live mainly on Google Business Profile
- You run a restaurant, salon, contractor, clinic, or any non-hotel local business
- You want a flat starting price ($12/mo billed annually) instead of per-property pricing
- You want unlimited replies without per-answer overage fees
- You want a free plan and month-to-month billing
- You prefer USD pricing
Starter, billed annually ($15 monthly) • Pro $19/mo annually ($29 monthly) • Free plan available
Start free, no credit card requiredChoose MARA If...
- You run a hotel, B&B, hostel, or resort
- You need a unified inbox for Google, Booking.com, and TripAdvisor reviews
- You use MEWS or another supported PMS
- You manage multiple properties and want hospitality-specific analytics
- You prefer EUR billing and a hospitality-tuned product
- You want brand voice trained on your existing reply history
Generator (annual) • Inbox & Analytics from €110/property/mo
Common Questions
Is MARA only for hotels?
MARA is built for hospitality and lists hotels, B&Bs, hostels, and resorts as its core market. It does support Google reviews for other business types, but its product, pricing, and integrations (MEWS PMS, Booking.com, TripAdvisor) are designed for hotels. If you run a restaurant, salon, contractor, or clinic, RepliFast is a better fit.
How does RepliFast pricing compare to MARA?
RepliFast starts at $15/month flat, with $12 per additional location. MARA starts at €60 per property per month on annual billing (around $65), or €75 per property per month (around $81) on monthly billing. For a single business RepliFast is roughly 4x cheaper. For multi-property hotels the gap widens because MARA charges per property linearly.
When should I pick MARA over RepliFast?
Pick MARA if you run a hotel and need to aggregate reviews from Booking.com, TripAdvisor, and Google in one inbox, or if you need a MEWS PMS integration. RepliFast is Google Business Profile focused. If your reviews live mainly on Google and you want a simpler, cheaper tool, RepliFast is the better choice.
Can I switch from MARA to RepliFast?
Yes. Setup takes about 5 minutes. Connect your Google Business Profile via OAuth, set your brand voice, and your existing reviews sync automatically. There is nothing to migrate from MARA because RepliFast pulls live data from Google, not from MARA.
Does RepliFast train on my existing replies like MARA?
RepliFast lets you analyse your existing reply voice and use it as a foundation for new replies, plus tune formality, warmth, brevity, and add custom rules. MARA trains its brand voice on your existing reply history. The end result is similar: replies that sound like you.
What about reply quotas?
MARA bundles 200 to 500 answers per property per month depending on the plan, with €0.30 to €0.35 per additional answer. RepliFast paid plans include unlimited replies, so you do not pay per response or worry about overages.
Reviews on Google? Start with RepliFast.
Built for any local business with a Google Business Profile. Flat pricing, unlimited replies, free plan, no contract.
Free plan available, no credit card required