A Google review response service without the agency retainer
A review response service takes review replies off your plate: someone watches for new Google reviews, writes a response that sounds like your business, and posts it. RepliFast does exactly that job with a supervised AI agent instead of an agency. Replies are drafted in your voice, your star-rating rules decide what posts automatically, and anything sensitive waits for your approval. Plans start from $12/mo billed annually ($15 monthly).
Approved by Google. Nothing posts without your rule or your approval.
What does a review response service actually do?
The job has four parts, whoever does it. Watch the profile so no review sits unanswered. Write a reply that addresses what the customer actually said, in the business’s voice. Escalate the sensitive ones to the owner instead of guessing. And post through Google, keeping a record of what went out. RepliFast runs all four as software: daily review sync, AI drafts grounded in the review text, star-rating rules that hold negative reviews for you, and posting through the official Google Business Profile API.
Software, not an agency
RepliFast is not an agency and does not pretend to be one. There is no account manager, no response-time SLA negotiated in a contract, and no human copywriter on retainer. What you get instead is a review agent: an AI layer, clearly labeled as AI, that drafts every reply for you and acts only inside rules you set. If you want a human writing every reply by hand, an agency is the right buy. If you want every review answered in your voice with you approving the exceptions, that is what RepliFast was built for.
Meet the review agent
Your review agent is the AI layer inside RepliFast that manages a Google Business Profile the way a trusted manager would. It drafts a reply to every Google review in the owner's voice, posts the easy ones under owner-set star-rating rules, holds anything sensitive for approval, and reports each morning on what it did. It is clearly labeled as AI, never chats, and never acts outside its rules.
You set the rules once during a five-minute setup. After that the agent drafts a reply to every new review, posts the ones your rules cover, and reports each morning on what it posted and what it is holding. You stay the editor, not the typist.
Read the full reference for exactly how the agent behaves.
What does it cost compared to the alternatives?
| Option | Typical cost | Who writes | Who approves |
|---|---|---|---|
| Reputation agency | Custom monthly retainer | Agency staff | Agency, on your guidelines |
| Enterprise suite (Podium) | $399/mo | AI plus your team | Your team, inside a large platform |
| Enterprise suite (Birdeye) | $299+/mo | AI plus your team | Your team, inside a large platform |
| RepliFast | from $12/mo billed annually ($15 monthly), Pro $29/mo | Your review agent (AI, in your voice) | You, or your star-rating rules |
The agency row has no price on purpose: retainers vary too much to quote honestly. The honest comparison is the shape of the work. An agency sells you hours. RepliFast sells you a supervised system that never sleeps and never bills overtime.
What the review agent will never do
It never posts a reply to a negative review without your approval under the default rule. It never invents details about your business; every draft is grounded in what the review actually says. It never pretends to be human inside the app: every agent card carries an AI label. And it never touches anything beyond your reviews and your Google Business Profile activity.
Frequently asked questions
Is RepliFast a service or software?
RepliFast is software that does the job a review response service is hired for. AI drafts every reply in your brand voice, your approval rules decide what posts automatically, and you approve the rest from one dashboard. There is no agency, no retainer, and no contract; plans are month to month.
Who writes the replies?
An AI agent drafts every reply, grounded in the text of the review and tuned to your voice from your website and your past replies. You can edit any draft before it posts. Nothing is written by strangers at an agency, and nothing posts outside the rules you set.
Will customers know the replies are AI?
Replies post as your business's official owner response through the Google Business Profile API. They are drafted by AI and approved by you or by rules you set, which Google permits for owner responses. Inside RepliFast the agent is always labeled as AI; on Google the reply is simply your business responding.
What happens with negative reviews?
Under the default rule, replies to reviews rated 3 stars or below are drafted and held for your approval, every time. You review the draft, edit it if needed, and post it yourself. Automation covers the routine praise; the sensitive conversations stay yours.
Want to see it before you commit? Try a draft on one of your real reviews free.
Delegate the work, keep the final word
Every Google review answered in your voice, the exceptions left to you.
Approved by Google. No credit card required.