Brand Voice
Your brand voice is how your business comes through in every reply. RepliFast keeps it simple: a few controls for how replies sound, a space for your own rules, and language settings. The fastest way to set it up is to let RepliFast analyze your existing replies and do it for you. You will find everything in Settings under the Brand voice tab.
Click Analyze replies
In Settings, open Brand voice and click Analyze replies. The AI reads your past replies on Google.
It sets everything for you
It detects your tone, your greeting and sign-off habits, your emoji use, and recurring phrases, then sets your voice and writes custom rules to match.
Review and save
Check the suggested settings, adjust anything you want, and save. You need a few existing replies on Google for this to work.
Just the facts
Short and direct, no extra niceties. Good for clinics, legal, or high-end services.
Friendly and professional
Polite and professional, friendly but never over the top.
Warm
Friendly and real. A safe, natural choice for most local businesses.
Chatty
Relaxed and conversational, like talking to a regular. Good for cafes, hotels, and shops.
Very enthusiastic
Warm and excited on happy reviews, while staying calm and grounded on complaints.
Never
No emojis in replies, ever. Best for formal or corporate brands.
Match customer (recommended)
One emoji only when the customer used one, and only on 4 and 5 star reviews. Neutral and negative reviews always stay emoji-free.
Always, sparingly
One emoji per reply when it feels natural. Great for playful, consumer-facing brands. Complaints still stay serious.
Lower (1 to 2)
Casual and relaxed, with contractions.
Middle (3)
Balanced, friendly, professional. A safe default.
Higher (4 to 5)
Formal, with fewer or no contractions. Good for professional services.
Auto (recommended)
Scales the reply to the review: short reviews get short replies, longer reviews get more room, up to a sensible cap.
Match review
Aims for about the same length as the review.
Short
Always short, even for long reviews.
Standard
Medium length replies, about the same size every time.
Detailed
Always longer, even for short reviews.
Custom instructions
Add specifics like opening hours, a booking link, signature services, policies, staff names, or a sign-off you always use. The AI weaves them in naturally when relevant. You can also paste a few favourite past replies as a style example.
Protected words
Lock the exact spelling of product names, place names, or people so the AI never changes them. Add them as tags and they are kept word for word.
Things to avoid
List words, phrases, or topics you never want in replies. RepliFast already blocks common robotic phrases, so use this for anything specific to your brand.
Match review language
When on, RepliFast detects the language of each review and replies in that same language, with all your tone and length rules still applied. Recommended if you serve international customers.
Default reply language
The language used when matching is off, or when a review has no clear language.
Insights report language
The language used for your AI insights and the weekly digest email. Customer quotes always stay in their original language.
- The fastest setup is the Analyze replies button, which sets your character, emoji, formality, length, and rules from your existing Google replies.
- Match customer emoji only adds an emoji on 4 and 5 star reviews where the customer used one.
- Negative reviews get a little more length automatically, so concerns are answered properly.
- Turn on Match review language if you get reviews in more than one language.
Still need help?
Our support team is here to help you succeed with RepliFast.